For online stores
A missing third of your traffic is a missing third of your attribution. Start by measuring everyone.
What you get
Serve the tag first-party so ad-blocking shoppers are counted like everyone else.
Track the path from product to cart to confirmation as a funnel, and watch the largest drop.
Send the purchase from your server, so a completed order is never lost to a closed tab.
Common questions
Will this replace my ad platform’s pixel?
No — a pixel exists to feed an ad platform. This tells you what actually happened on your site, which is usually the number that disagrees with the pixel.
Do I need a cookie banner for this?
Not for our measurement: nothing is stored on the visitor’s device. You still need one for any other third-party script you load, and our consent module can handle those.
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