Help and guides
How the product works, what the numbers mean, and what is still your responsibility.
Getting started
Installation
Install the tracking tag
One script line, every configuration attribute, and what to check when nothing arrives.
Single-page apps
How client-side navigations are counted, and what hash routing needs.
Beating ad blockers
Serve the tag from your own domain and stop losing a third of your traffic.
Custom domain
Two DNS records instead of a proxy, with certificates handled for you.
Measuring
Custom events
Count what people do, not only where they went.
Goals and funnels
Name the outcomes that matter, then see where people stop.
Behavior: heatmaps and attention
Where people click, what they hover, how far they read — aggregated by construction, never an individual.
Sharing and reports
Share links, scheduled digests and exports.
API & SDK
REST API
Send events and pull your numbers back out, with scoped keys.
Server-side tracking
The measurement no ad blocker can touch, and the one rule that makes it accurate.
API reference
Send events from your servers, pull your aggregates back out, and see what the endpoint actually answered. Every example on this page is addressed to this instance.
Privacy & compliance
Still stuck? Create an account and the same guides are one click away from every page.
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