For SaaS products
Most of your product lives behind a login, where a page URL says nothing useful. Measure the actions instead.
What you get
Track signups, activations and upgrades as named events, with properties like the plan chosen.
Build the activation funnel and see which step actually loses people.
Record what happens after the browser closes — a webhook-confirmed payment, a renewal — straight from your servers.
Common questions
Can I measure pages behind the login?
Yes, and the cookieless model means you do not need a consent banner to do it. Keep account identifiers out of the URLs, or use custom events instead of pageviews.
Can I tie events to a specific customer?
Only through an irreversibly hashed id, and only with the per-site opt-in. That makes you the controller of pseudonymised data, which needs a legal basis and a line in your privacy policy.
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